商标是商品的特定标志,人们通常称之为“牌子”。随着商品经济的发展,商标的作用也日益显著。目前,在世界上大多数国家,商标作为一种工业产权,可以象商品一样来买卖、有偿使用或转让,许多名牌商标已成为厂商的“摇钱树”。而在我国过去,人们对商标的价值观十分淡漠。这些年实行“对外开放,对内搞活”的经济政策以来,商标已逐步被社会所重视。为了更好地发挥商标的特有作 Trademarks are specific signs of goods that people often call “brands.” With the development of the commodity economy, the role of trademarks has also become increasingly significant. At present, in most countries in the world, as an industrial property, a trademark can be bought, sold, used or transferred like a commodity. Many brand names have become the “cash cows” of manufacturers. In our country in the past, people’s values ​​on trademarks were indifferent. Since the implementation of the “opening up to the outside world, invigorating the domestic economy” economic policy in recent years, trademarks have gradually been taken seriously by the society. In order to better use the unique features of the trademark