新媒体时代微信营销已经渐渐走进了人们的视野,集文字、语音、视频于一体的微信,正在深刻地改变着我们的社交与生活。截至2016年底,微信活跃用户已经突破7亿。由此,微信已经成为一大互联网营销热地,而以微信朋友圈口碑传播为主要表现形式的微信营销,因为拥有了海量用户和实时、充分的互动功能,也已经成为营销利器。微信凭借自身的资源和功能优势迅速占领了移动端的用户市场,覆盖90%以上的智能手机,成为人们生活中不可或缺 Wechat marketing in the new media era has gradually entered the people’s perspective. Wechat, which integrates text, voice and video, is profoundly transforming our social life. As of the end of 2016, WeChat active users have exceeded 700 million. As a result, WeChat has become a hot Internet marketing, and WeChat marketing as the main form of word of mouth through WeChat friends has become a marketing tool because it has massive users and real-time and full interactive functions. WeChat quickly took over the mobile user market with its own resources and functional advantages, covering more than 90% of smartphones and becoming an indispensable part of people’s lives