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电能,是带动当今经济发展的血液。随着市场经济的发展,国内电力市场供需关系有了新的发展,客户对电力企业的要求越来越高,而客户关系管理作为电力营销工作中的重要组成部分。促进供电营销市场客户关系的管理,针对开拓新市场,提高客户忠诚度,提高企业盈利水平都具有重要意义。电力事业的平稳发展,是我国电力企业得到长足发展的重要保障,更是国内以电力为基础的各行业发展的重要推力。
Electricity is the blood that drives today’s economy. With the development of market economy, there has been a new development in the supply and demand relationship of domestic electricity market. Clients are increasingly demanding of power companies, and customer relationship management is an important part of power marketing. Promote the management of customer relations in the power supply marketing market, for the development of new markets, improve customer loyalty, improve the level of corporate profits are of great significance. The steady development of the power industry is an important guarantee for the rapid development of China’s power enterprises and an important thrust for the development of domestic power-based industries.