消费者享有公平交易的权利,但在实践中却总是难以得到保障。随着现代科技的飞速进步,电商领域对于社会生活各方面的影响越来越深入,网络购物日渐发展为消费者的主要消费方式,其在带来了方便与快捷的同时,也产生了以虚高定价、先涨后降等为典型手段的价格欺诈现象,严重侵害了消费者的权益,因此,完善相关领域的法律监管和规制手段迫在眉睫。 Consumers enjoy the fair trade rights, but in practice it is always difficult to be protected. With the rapid progress of modern science and technology, the field of e-commerce has more and more profound influence on all aspects of social life. With the increasing development of online shopping as the main mode of consumption for consumers, it brings convenience and speed, The price fraud, which is the typical method of pricing high, dropping first and then dropping, seriously infringes on the rights and interests of consumers. Therefore, it is imminent to improve the legal supervision and regulation in related fields.