差异化是一种符合城市电视台的资源优势和劣势的竞争战略,是城市电视台在目前的市场竞争条件下的一个有效的竞争战略。电视媒介的差异化竞争战略就是:电视媒体设法使自己的产品或服务或者经营理念,管理方法,技术支持,节目制作水准,节目制作效率高于其他媒体,在竞争行业中树立起别具一 Differentiation is a competitive strategy that accords with the advantages and disadvantages of urban television stations and is an effective competitive strategy for urban television stations under the current market competition conditions. The differentiated competitive strategy of the television media is that the television media try to make its own products or services or business philosophy, management methods, technical support, program production standards, program production efficiency higher than other media in the competitive industry to establish a unique