资料显示,国外有识的经营者皆视顾客为“无形资产”,千方百计据为已有,收到了良好的促销成果。 美国有家很大的零售公司一西尔斯公司,将所有与公司打过交道的顾客名单搜集起来,建立63805个家庭的“西尔斯家庭档案”,使“游资”变为“固定资产”。根据档案与顾客保持密切联系,并针对这些家庭的收入、人口、购物习惯等,设计了千姿百态的家庭用 According to the statistics, foreign knowledgeable operators regard the customer as an “intangible asset” and have done everything possible to obtain good sales results. The United States has a large retail company - a Sears company, to collect all the customers who have dealt with the company to establish a list of 63,805 families “Sears family files”, so that “hot money” into “fixed assets” . Maintaining close contact with customers based on files, and designing homes for thousands of households based on their income, population and shopping habits.