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你真的不能低估像奥斯卡这样一个电影颁奖活动的影响力,尤其是在电子传媒的发展已经相当发达以及广泛的时下。2009年2月23日,第81届奥斯卡颁奖典礼落下了帷幕。当《入殓师》和《回忆积木屋》分别获得本次奥斯卡金像奖之最佳外语片奖和最佳动画短片奖的消息刚发布,日本堪称举国欢腾起来。一向以宏扬民族主义为旗帜的《产经新闻》甚至打出了“大和电影席卷好莱坞”的口号。《入殓师》更在获奖后的48小时内再创一亿日圆的惊人票房,该片的发行公司松竹的股票一日内暴涨90日圆,女主角广末凉子的身价直线上升,广告价码达到5000万日圆的天文数字,就连从来乏人问津的入殓师这一行业也顿时成为择业的热门……《入殓师》的成功加冕,让与这部电影沾边的一切都被点石成金。两部日本影片携手获得奥斯卡奖的消息,等于为备受金融危机重创而百业萧条的这个国家注入了一针兴奋剂。都说好多中国人心目中都怀有“奥斯卡”梦,但是实际上,对奥斯卡小金人垂涎欲滴者看来多了去了。从平面媒体一统天下的时代,到电子传媒的发展初期,由于传播速度的地域性限制以及与意识形态相关因素的阻拦,奥斯卡颁奖与亚洲国家特别是中国影迷之间,多少存在着距离感与时效性的落差。但是经过短时间网络技术的发展,上述问题早已迎刃而解。如今这个时代,远在美国的奥斯卡颁奖典礼,和千里之外的亿万中国影迷,在网络层面实际上是“零距离”。如同现场直播体育比赛一样,“零距离”的奥斯卡颁奖典礼增强了自身的杀伤力,也成倍地拓展了自身的覆盖力和影响面。可能你还是不愿意承认,但是事实的确就是事实:奥斯卡奖这个东西,真的不容忽视。
You really can not underestimate the impact of a movie awards event such as Oscar, especially as the development of the electronic media has become quite well-developed and widespread nowadays. February 23, 2009, the 81st Academy Awards came to an end. When news of the best foreign language film award and best animated short film award for “Osamu Miyuki” and “Memoir of the Memory House” respectively won the Oscars Award for the best foreign language film and best animated short film was released, Japan is booming. The Sankei Shimbun, which has always held the banner of promoting nationalism, has even hit the slogan “Yamato movie swept Hollywood.” “Into the division division,” even within 48 hours after winning a hundred million yen to create an astonishing box office, the film’s issuance company Shochiku jumped 90 yen a day, the actress Ryoko Hirosue’s figure soared, the advertising price reached 50 million The yen’s astronomical figures, even those who have never had much to gain from, are suddenly the careers of choice. The success of the “Incoming Teacher” crowned the cornerstone of everything that has to do with the movie. The news that two Japanese films win the Oscars is equivalent to injecting a stimulant into the country, which has been hit hard by the financial crisis and has been in recession. All say many Chinese have “Oscar” dreams in mind, but in fact, it seems that they are overwhelmed by the Oscar. From the era of print media domination to the beginning of the development of electronic media, due to geographical limitations of transmission speed and the blockage of ideological factors, there is a sense of distance and timeliness between the Academy Awards and Asian countries, especially Chinese fans Sexual gap. However, after a short period of development of network technology, the above problems have long been solved. Nowadays, far from the Academy Award ceremony in the United States, hundreds of millions of Chinese fans thousands of miles away are actually “zero distance” at the network level. Like a live broadcast sports event, the Oscars for Zero Distance enhances its lethality and multiplies its coverage and influence. Maybe you still do not want to admit, but the fact is indeed the fact: Oscar award this thing, really can not be ignored.