居民的媒介消费金额与媒介产品的盈利模式有关。不同媒介产品的盈利模式有较大的不同,广播、电视的主要盈利模式是售卖广告,依靠免费内容吸引受众的注意力,从而获取广告收入,因此居民在这两种媒介上的直接消费金额为0,更多的支出体现在时间上的消费。对电影来说,尽管目前存在有植入式广告、衍生产品开发等盈利模式,但是电影院线的票房收入依旧是最重要的收入来源,人们必须付费才 The amount of media consumption by residents is related to the profit model of media products. The profitability patterns of different media products are quite different. The major profit model of radio and television is selling advertisements. Relying on the free content to attract the attention of the audience to gain the advertising revenue, the direct consumption amount of the residents in these two media is 0, more spending reflected in the time consumption. For the movie, despite the current profit-making models such as implantable ads and derivative product development, the cinema box office receipts are still the most important sources of revenue and people must pay