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户外运动已经成为一种时尚,户外人群在快速增长,户外品牌的发展也将进入一个新的阶段一位品牌商这样说:“现在的中国市场是一个未来的明珠。”他们选择中国市场主要看重的是中国市场的潜力,其中主要有两个因素,第一是人口,人多就代表有市场,特别是中国中产阶层人数的快速增长,给高端户外服装产品带来了前所未有的黄金发展机遇;其次是户外资源,要看这个地方是不是有户外所适应的环境。“中国有很多地方都很适合户外运动,具备世界级的户外运动自然资源。”
Outdoor sports has become a fashion, outdoor population is growing rapidly, and the development of outdoor brands will also enter a new stage. A brand merchant says: “The current Chinese market is a pearl of the future.” They choose the Chinese market. The main emphasis is on the potential of the Chinese market. There are two main factors. The first is the population. The population is more representative of the market, especially the rapid increase in the number of middle class in China, which has brought unprecedented gold development to high-end outdoor apparel products. Opportunity; followed by outdoor resources, it depends on whether the place is suitable for outdoor environment. “There are many places in China that are suitable for outdoor sports and have world-class outdoor sports natural resources.”