以互联网技术为支撑的现代传媒技术日新月异地发展,加快了各国文化向外传播的步伐,在此过程中,文化作为国家软实力的战略意义也在进一步凸显。哈佛大学教授约瑟夫·奈说:“信息时代,真正的赢家是那些最会讲故事的国家(或非国家组织)”。这句话带有夸张的成分,但“要学会讲故事”的道理,已经被越来越多的人理解和接受。 With the rapid development of modern media technologies supported by Internet technologies, the pace of cultural exchanges among various countries has been accelerated. In the process, the strategic significance of culture as a national soft power is further highlighted. Joseph Nye, a professor at Harvard University, said: “In the information age, the real winners are the countries (or non-state organizations) that tell the stories best.” This sentence with an exaggerated composition, but “to learn to tell the story, ” the truth has been more and more people understand and accept.