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未来全媒体平台播放或将成为新常态,媒体间的受众、周期、传播效果的优势互补与跨媒体合作,也将为电视台、视频网站及制作公司带来更多利益。自2015年各地方卫视开始执行“一剧两星”政策以来,传统影视公司的播放平台缩水,新媒体时代的网络剧与传统电视剧呈现出由博弈到融合的转型可以说是一种必然。有业内人士预计,未来全媒体平台播放或将成为新常态,媒体间的受众、周期、传播效果的优势互补与跨媒体合作,也将为电视台、视频网站及制作公司带来更多利益。
The future of all media platforms to play or will become the new normal, the audience among the media, the cycle, the advantages of communication and cross-media cooperation, but also for television stations, video sites and production companies bring more benefits. Since 2015, when all local satellite TV stations started to implement the policy of “one drama and two stars,” the traditional broadcasting companies’ platforms have shrunk. It is inevitable that the online drama and the traditional television drama in the new media age show a transition from gaming to integration . Insiders predict that the future of all media platforms will be playing or will become the new normal. The complementary advantages of the audience, the cycle and the dissemination of media and cross-media cooperation will also bring more benefits to the television stations, video websites and production companies.