据一项日用香皂的市场调查显示,目前国产香皂品牌的市场占有率尚不到10％,而“舒肤佳”和“力士”两个品牌就占了将近70％的市场份额。据分析,香皂附加成本增高和国外品牌占主导地位的现状,直接导致了香皂普遍售价高昂这一结果。由于国外香皂品牌注重包装、设计、广告投入、整体策划,另加关税缴纳支出,使得香皂生产的附加成本增高,其上市产品的价格一开始就很高。随着国外香皂品牌主导地位的日益凸现,这种高价消费我国老百姓已司空见惯。其高价定位不但未影响其在我国市场的 According to a daily soap market survey, the current market share of domestic soap brands is still less than 10%, while the two brands “Shufujia” and “Ruxi” account for nearly 70% of the market share. According to the analysis, the increasing cost of soap and the predominance of foreign brands has directly led to the high selling price of soap. As foreign soap brands focus on packaging, design, advertising investment, overall planning, plus the payment of tariffs, the additional cost of soap production will increase, and the price of its listed products will be very high from the outset. As the dominant position of foreign soap brands has become increasingly prominent, such high-priced consumption of the Chinese people has become commonplace. Its high price positioning has not only affected its market in China