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本文基于对安徽大学部分在校大学生发放网络问卷的调查,利用Stata软件对大学生网络团购行为的调查数据进行处理分析。由分析结果可知,大学生的网络团购行为受性别、年级、每月的生活费、每月用于团购的支出费用、每月的团购次数影响。结合大学生网络团购满意程度和团购需求,将从4P营销策略角度出发,对拓展大学生网络团购市场提出合理化建议。
Based on the survey of some college students in Anhui University, this paper uses Stata software to deal with the survey data of college students’ online buying behaviors. The results show that college students online shopping behavior by gender, grade, monthly living expenses, monthly expenses for group purchase expenses, the monthly number of buy impact. Combined with the satisfaction of college students online buy and buy needs, from the 4P marketing strategy point of view, to expand college students online buy market rationalization proposals.