生态环境建设是全球性的热门话题 ,对我国西部地区而言 ,同样格外令人关注。旅游业是 2 1世纪的朝阳产业 ,在国家实施西部大开发的战略中 ,旅游业作为先行产业之一 ,旅游产品的深层开发显得尤为重要。当前乃至今后相当长的一段时期内 ,西部地区充满机遇 ,如何使旅游产品开发和 The construction of the ecological environment is a hot topic in the world. It is also of particular concern to the western region of China. Tourism is a sunrise industry in the 21st century. In the strategy of implementing the large-scale development of the western region in our country, tourism is one of the pioneering industries and the deep development of tourism products is especially important. At present and for a long time to come, the western region is full of opportunities and how to make tourism product development and