书市和订货会,是每年的书业盛宴,出版社忙着吆喝,色香味一应俱全;媒体探着热点,炒炸煮轮番登场。随着主发渠道的建立和添货通路的正常化,订货、零售的初始功能早已退化,盛会更大程度上成了图书商交流和展示的平台。青春、奇幻已经不再时髦,悬疑、恐怖正在窜红冒火;爱情已经沦落于偷米的老鼠,密码、碎脸成了时下最畅销的关键词……其中,我们看到的不仅仅是一路高歌的数字,还有各路神仙热推促销的技艺。 Book Fair and Order Fair, is an annual book feast, publishers busy shouting, color and fragrance readily available; the media to explore the hot spots, stir fried debut. With the establishment of the main distribution channel and the normalization of the storage channel, the initial functions of ordering and retailing have long been degraded. The event has become a platform for the exchange and display of booksellers to a large extent. Youth, fantasy is no longer fashionable, suspense, horror is catharsis; love has been reduced to stealing rice in the mouse, password, broken face has become the best-selling keywords nowadays ... ... where we see more than just singing all the way The number, there are all kinds of fairy hot push promotional skills.