论文部分内容阅读
美国最具影响力的娱乐咨询专家米切尔·J·沃尔夫在《娱乐经济》一书中指出,人类即将步入娱乐经济时代,“娱乐因素”正成为各企业产品与服务竞争的关键。日前,海尔“润眼”电脑与新浪足球经理人游戏专题的联姻,引领了国内娱乐营销趋势,演绎了一场媒体、企业及网民的完美互动。
Mitchell J. Wolfe, the most influential entertainment consultant in the United States, pointed out in Entertainment Economics that mankind is about to enter the era of entertainment economy and “entertainment factor” is becoming the competition among enterprises for products and services key. Recently, Haier “Run-Eye ” computer and Sina Soccer Manager game feature marriage, leading the trend of domestic entertainment marketing, interpretation of a media, business and Internet users the perfect interaction.