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互联网作为20世纪最伟大的发明之一,缩小了人与人之间的距离。互联网在改变人民群众的生活方式时,也成为经济发展、拉动内需的重要力量。李克强总理也在国务院常务会议上明确指出,推进互联网时代是经济发展转型的大好机遇。可以说站在新起点的中国谈起经济时无法与互联网时代分割开来。这种情况下企业也抓住了时机,发展模式从单一的线下转变为线上线下并行的模式,形成了以信息产业为基础的互联网经济。但是企业真正融入到互联网时代中,运用移动互联网,却没有想象的那么普遍。本文就要对互联网时代企业微营销策略进行简要分析。
As one of the greatest inventions of the 20th century, the Internet has narrowed the distance between people. When changing the way of life of the people, the Internet has also become an important force for economic development and domestic demand. At the executive meeting of the State Council, Premier Li Keqiang also made it clear that promoting the Internet era represents a golden opportunity for the transformation of economic development. It can be said that China, standing at a new starting point, can not be separated from the Internet era when it comes to economy. Under such circumstances, enterprises also seize the opportunity to change the mode of development from a single line to an online and offline parallel mode, forming an Internet economy based on the information industry. However, the real business integration into the Internet era, the use of mobile Internet, but not as common as imagined. This article is going to conduct a brief analysis of the micro-marketing strategy of enterprises in the Internet age.