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互联网技术的迅猛发展使信息的交流与传播更加便捷迅速,也为我国传统文化的传播与发展带来新的发展机遇。充分利用互联网媒介的传播优势,规避传统文化互联网传播“表层化”、“零散化”等一系列的障碍,制定行之有效的创新传播策略是当前传统民居文化互联网传播需要思考的问题。只有这样才能有助于拓宽传统民间文化的传播路径并提升其影响力。
The rapid development of Internet technology has facilitated the exchange and dissemination of information. It has also brought new opportunities for the development of China’s traditional culture. Take full advantage of the advantages of the Internet media dissemination, to avoid the traditional culture of Internet communication “surface layer ”, “fragmented ” and a series of obstacles, to develop effective innovative communication strategy is the current traditional residential culture Internet communication needs thinking problem. Only in this way can help to broaden the traditional folk culture of the transmission path and enhance its influence.