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相信很多人跟我一样,对于理查德·布兰森及其维珍的印象,大多来自“道听途说”。不过,这还得仰仗于布兰森超强的个人营销能力。除去企业家的身份之外,布兰森还是一个不时语出惊人的专栏作者、畅销书作家;是一个会去南非乌鲁萨巴狩猎,敢独身一人乘热气球从缅因州到爱尔兰的冒险家。此外,他还是一个会在英格兰海湾滩头对着记者裸奔、开着坦克在时代广场上把堆成小山的可口可乐辗得像香槟一样砰砰乱响的“疯子”和“怪咖”。
Many believe, like me, most of the impressions of Richard Branson and his Virgin come from “hearsay.” However, this depends on Branson superior personal marketing capabilities. In addition to being an entrepreneur, Branson is an amazing columnist, bestseller, and an adventure writer who toured Ulusaba, South Africa, daring to sing a hot air balloon from Maine to Ireland Family. In addition, he was a stunned journalist on the beach shores of England’s Gulf. He opened a tank and piled up a Coca-Cola piled up on a hill in Times Square to pound like champagne. “Crazy” and “Strange Coffee” .