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移动直播的火爆带动直播平台的兴起,而传统社交应用也盯上了这块蛋糕。微博、陌陌等传统社交应用凭借自身的用户基础,开通直播业务后,用户黏性明显变强,用户活跃度和营收实现增长,直播业务让沉寂了的社交应用再次苏醒。陌陌将直播提升至战略层面陌陌可以说是社交平台中第一个全面发力移动直播领域的公司。今年4月,陌陌在6.7版本的更新中将视频直播放在首帧位置,标志着陌陌已经将移动直播业务上升到了战略层面。
The popularity of mobile live streaming platform led to the rise, and traditional social applications are also eyeing the piece of cake. Traditional social applications such as Weibo and Momo unfamiliar with their own user base. After the direct-on-line service was launched, the user stickiness was significantly strengthened, the user activity and revenue were increased, and the live broadcast service revived the quiet social application again. Momo Street will be broadcast to enhance the strategic level Momo Street can be said to be the first in a comprehensive social platform for mobile live broadcast company. In April of this year, the street unfamiliar with the video broadcast in the 6.7 version of the update on the first frame position, marking the unfamiliar street mobile business has risen to a strategic level.