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10月30日,成都传媒集团宣布启动进军新媒体“4311”战略,即四大产品矩阵、三大中心、一个新媒体产业园区和一个新媒体产业发展基金。在“4311”战略统领下,三年内,成都传媒集团将建设成为传播力、公信力、影响力跻身全国同类媒体第一方阵的新型传媒集团。为实现“4311”战略,成都传媒将着力在三个层面深耕和打造。一是立足全域成都,打造新兴主流媒体;二是深耕成都经济圈,细分用户需求市场,建设一个西部领先的生活服务新媒体集群;三是树立全球视野,打造一个在中国有重要影响力的新型财经全媒体。
On October 30, Chengdu Media Group announced the launch of its strategy of entering the new media “4311”, namely, the four major product matrices, the three major centers, a new media industrial park and a new media industry development fund. Under the guidance of the “4311” strategy, within three years, Chengdu Media Group will build itself into a new media group with spreading, credible and influential power as the first phalanx of similar media across the country. In order to realize “4311” strategy, Chengdu Media will focus on deep plowing and building on three levels. First, based on the global Chengdu, to create a new mainstream media; Second, deep plowing Chengdu Economic Circle, subdivision of user needs market, building a leading Western life service new media cluster; third is to establish a global perspective, to create an important influence in China New Financial Media.