随着我国经济的迅猛发展,市场经济越发活跃,相应制度也愈发完善,而电力企业作为市场经济的重要组成部分,其经济效益和社会效益对市场经济和国家综合力的发展都具有重要意义。当前我国电力企业面临着重要转折期和发展期,如何将电力行业的营销观念融入市场以及提高服务的优质都成为当前电力行业共同面对的课题之一。 With the rapid development of China’s economy, the market economy has become more active and the corresponding systems have become more and more perfect. As an important part of the market economy, the electric power companies have important economic and social benefits for the market economy and the development of the country’s overall strength. . At present, China’s power companies are facing important transition periods and development periods. How to integrate the marketing concepts of the power industry into the market and improve the quality of services have become one of the topics facing the current power industry.