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《绿岛人家》是海南综合频道推出的一档家庭情景喜剧,于每周六21点20分播出。面对网络自制剧兴起的热潮、各大电视台传统电视剧热度居高不下的压力,《绿岛人家》在海南当地依旧保持着不俗的收视率,究其原因,这与其本土魅力以及“本土化”的营销模式有着密不可分的联系。一、从《绿岛人家》看“本土化”《绿岛人家》的内容涉及家庭、婚姻、校园等各方面,其中伴有爱情、青春、搞笑、悬疑等不同的情节和桥段,并
“Green Island People” is a family sitcom introduced by Hainan Integrated Channel, which is broadcast every Saturday at 21:20. In the face of the upsurge of network home-made dramas and the pressure of high-profile traditional TV dramas in major TV stations, “Green Island People” still maintains decent ratings in Hainan. The reason for this is that it is not related to its local charm and “ ”“ Marketing model is inextricably linked. First, from the ”Green Island people“ to see ”localization “ ”Green Island people" content involves family, marriage, campus and other aspects, which accompanied by love, youth, comedy, suspense and other different plots and sections, and