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图书馆在发展的过程中营销具有重要作用。高校图书馆在长期的发展过程中,成功的营销能够有效的拉近图书馆和用户之间的距离,提升用户对图书馆的认同感。本文结合新媒体时代的概述及其特征,对图书馆营销进行解析,在此基础上对高校图书馆受新媒体时代背景的影响进行了简要分析,并依此对高校图书馆在新媒体时代背景下的营销策略进行了深入探讨,旨在为提升图书馆服务的服务水准提供参考依据。
Marketing in the development of the library has an important role. In the long-term development process of university library, successful marketing can effectively narrow the distance between the library and the user and enhance the user’s identity of the library. Based on the overview of the new media era and its characteristics, this article analyzes the marketing of the library. On the basis of this, it analyzes briefly the influence of the new library era on the background of the new media. Based on this, Under the marketing strategy conducted in-depth discussion, aimed at improving the service level of library services provide a reference.