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大学出版作为出版事业或出版产业的一个重要组成部分,其价值观在性质和方向上归属于出版价值观体系。现代出版的基本价值观是现代企业价值观,其核心价值观是出版精神。大学出版的特殊性决定了大学出版价值观还应内含大学精神。大学出版的特殊使命决定了大学出版必须以服务大学、繁荣学术、弘扬大学精神为目标。
University publishing as a publishing industry or publishing industry is an important part of the value of the nature and direction of the publication of value system. The basic values of modern publishing is the modern enterprise values, and its core values are the publishing spirit. The particularity of university publishing determines that the university publishing values should also embody the spirit of the university. The special mission of university publishing determines that university publishing must aim at serving the university, prospering academics and promoting the university spirit.