记者前段时间在杭州宜家消磨了大半天的时光,一圈逛下来,记者觉得,宜家的魅力大概就在于它用最直白的方式告诉你一个家的样子。但它为人诟病的地方也不少,那宜家又是凭借何种力量,披荆斩棘地从行业竞争中脱颖而出,实现卓越的跨国经营,蜚声全球呢?与宜家模式不同的是,国内不少家居品牌的展厅对消费者的消费体验还不够重视。例如缺少供消费者休息的场所;展厅灯光不 The reporter used to spend most of the time in Hangzhou IKEA some time ago, stroll around, the reporter felt that the charm of IKEA is probably that it tells you the look of a home in the most straightforward way. However, it is also a place where many critics are criticized. What kind of power does IKEA use to stand out from the competition in the industry and achieve excellent transnational operations? What is different from the IKEA model? The exhibition hall does not pay enough attention to consumers’ consumer experience. For example, lack of places for consumers to rest; Hall lighting is not