论文部分内容阅读
H&M品牌速识卡H&M的历史可以追溯到1947年,那时,在北欧瑞典,曾是中世纪文化、贸易中心宝地的韦斯特罗斯市开了一家名为“Hennes”的服装店,凭借合理的价格与时尚和优质的服装,让顾客趋之若骜;1968年,Hennes并购“Mauritz Widforss”商店,店名改为Hennes & Mquritz(H&M),从此沿用至今。1974年,家族第三代史蒂芬·皮尔森“掌门”后,H&M开始极力扩张,2000年,H&M已经发展成为欧洲最大的服装零售商,在14个国家拥有840多家商店,并在纽约开了首家旗舰店。2006年,H&M专卖店增长到1345家,分布欧美亚14个国家,销售总额增长到800亿美元,净资产收益率高达40.2%。
H & M Quick Facts H & M dates back to 1947 when a clothing store called “Hennes ” was opened in Vasteras, a center of medieval culture and trade in Northern Europe and Sweden, Reasonable prices and fashion and high-quality clothing, so that customers rush; in 1968, Hennes acquisition of “Mauritz Widforss” store, changed its name to Hennes & Mquritz (H & M), since then. H & M began to expand dramatically in 1974 after the third generation of the family, Stephen Pearson, head of H & M. In 2000, H & M had grown into Europe’s largest apparel retailer with more than 840 stores in 14 countries and New York opened its first flagship store. In 2006, H & M stores increased to 1345, distributed in 14 countries in Europe, America and Asia, total sales increased to 800 billion US dollars, net assets yield as high as 40.2%.