当前,在金融风暴的冲击下,许多企业都陷入亏损的境地。表象上看是对企业经营能力的严峻挑战,实质上是对企业软实力的巨大考验。在这个关键的特殊时期,员工能否与企业同舟共济、应对挑战、戮力同心、共克时艰,主要取决于企业文化能否提振士气、激发志气、凝聚人气。因此,加强企业软实力建设,是企业应对市场挑战、共闯难关的战略举措,势在必行。 At present, many enterprises are in a loss situation under the impact of the financial turmoil. On the surface, it is a severe challenge to the management ability of an enterprise, which is essentially a huge test of the enterprise’s soft power. At this crucial special period, whether employees can work together with enterprises to meet challenges and work together to overcome the hardships depends on whether corporate culture can boost morale, stimulate ambition and build popularity. Therefore, strengthening the building of enterprise soft power is a strategic measure for enterprises to meet the challenges in the market and work hard together so that it is imperative.