在今天的日化市场,国外品牌风头正劲,本土品牌步步惊心。作为民族产业,洗涤化妆品行业也拥有无数品牌,但要与国外品牌相抗衡,还必须做得更大做得更强,如此,才能在中国市场分得一杯羹,或者才能跨海越洋,开拓国外市场。但是,目前洗涤化妆品行业仍存在不少值得去思考的问题。比如,为什么有的品牌好卖,有的品牌却滞销;为什么有的品 In today’s market, foreign brands limelight, local brands step by step startling. As a national industry, washing cosmetics industry also has numerous brands, but to compete with foreign brands, but also must do more to do more stronger, so in order to gain a share of the Chinese market, or to cross the sea across the ocean, open up foreign market. However, there are still many problems in the cosmetic industry that are worth considering. For example, why some brands sell well, some brands are unsalable; why some products