论文部分内容阅读
从消费者效用的角度,通过构建微分博弈模型,分析燃油对私家车厂商市场策略的影响.研究结果表明:私家车厂商的最优动态定价及厂商的利润均随着燃油价格的上涨,城市交通状况的恶化以及私家车保有量对耗油量的影响系数的增大而不断下降,并且这些因素对高质量私家车厂商的影响大于对低质量私家车厂商的影响;随着两个厂商生产的私家车之间的质量差异不断增大,这种影响差异不断增大.
From the perspective of consumer utility, this paper constructs a differential game model to analyze the effect of fuel on the market strategy of private car manufacturers. The results show that the optimal dynamic pricing of private car manufacturers and the profit of manufacturers are all increasing with the rise of fuel prices. Deteriorating conditions and the impact of private car ownership on fuel consumption, and these factors have a greater impact on high-quality private car manufacturers than low-quality private car manufacturers; with the two manufacturers producing The quality differences between private cars are increasing, and the impact of this difference is constantly increasing.