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更为健康的速冻产品,正在出现大幅增长,挤压了方便面的市场增长。从股价上来看,康师傅的疲弱走势其实已经持续了很久。大幅度的净利润下滑,在康师傅的老对手统一身上也出现过。2015年3月,统一企业(中国)发布了2014年成绩单,其净利润大跌68.8%,降幅为近五年来最大。曾经风光一时的方便面行业到底出了什么问题?康师傅盈利预警公告认为,财务业绩倒退,原因之一是方便面产品升级提价,短期由于通路观望造成去年销售下跌。
More healthy quick-frozen products, is a substantial increase, squeezing the market growth in instant noodles. From the stock point of view, Master Kong’s weak trend has actually lasted for a long time. The sharp decline in net profit, also appeared in the unified body of Master Kang’s opponents. In March 2015, Uni-President (China) released the 2014 transcripts, its net profit plunged 68.8%, the largest decline in nearly five years. What happened to instant noodle industry in the end What is the problem? Master Kong profit warning notice that the financial performance of the retrogression, one of the reasons is the instant noodles to upgrade product prices, short-term sales decline caused by the wait and see path last year.