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随着电子商务的发展,火爆的线上消费和门店冷清的线下消费现状形成鲜明对比。文章引入以行为经济学时间偏好理论为基础的双曲线贴现模式,来探究电子商务发展对居民消费的作用机理,并通过实证分析解读电子商务的发展与居民消费之间的关系。电子商务对城镇居民消费具有促进作用,其降低搜寻成本和跨越交易空间的特性促使了居民消费的提高。
With the development of e-commerce, hot consumer online stores and deserted consumer spending in stark contrast. This paper introduces the hyperbolic discounting model based on behavioral economics time preference theory to explore the mechanism of e-commerce development on household consumption and to explain the relationship between the development of e-commerce and household consumption through empirical analysis. E-commerce has a positive effect on the consumption of urban residents, and its characteristics of reducing search costs and leaping over the transaction space have promoted the increase of residents’ consumption.