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尊敬的各位领导,各位来宾,各位朋友：早上好!这么多领导参加海尔今天的研讨会,我感到非常的高兴,也非常的感动,因为今天是星期日。外交部李肇星部长也来了!年底领导们工作都非常繁忙,今天来参加海尔的会议,这是对海尔的最大支持!而且海尔在21年的发展过程中,在座的各位领导都给予了我们很多帮助和支持,在这里我向大家表示衷心的感谢! 今天的研讨会是说海尔一个新的战略发展方向,即：全球化品牌战略。这个战略是我们准备从明年开始实施的。这个题目不但是对海尔,对于全国的企业都是一个新的课题,作为海尔,我感到已提前进入了攻坚战。一、为什么要进行这种全球化品牌战略主要是全球经济一体化的形势逼迫。加入 WTO 之后,如果从市场的角度来讲,现在你不可能在全世界找到一块不是国际市场的市场,都是国际市场。在加入 WTO 之前,有的企业负责人对我说,外国企业来了之后,让他占领大城市,我到农村去；而中国市场现在不管是城市还是农村,国内市场已成为国际市场的一部分。孟加拉是全球
Dear leaders, ladies and gentlemen, Good morning! With so many leaders attending Haier’s seminar today, I am very happy and very touched because today is Sunday. Ministry of Foreign Affairs Minister Li Zhaoxing also came! By the end of the leadership of the work are very busy today to attend the meeting of Haier, which is Haier’s greatest support! And Haier in the course of 21 years of development, all the leaders here have given us a lot Help and support, here I would like to express my heart-felt thanks to you! Today’s seminar is to say that Haier is a new strategic direction, that is: a global brand strategy. This strategy is what we are prepared to implement from next year. This topic is not only for Haier, for all enterprises in the country is a new topic, as Haier, I feel that advance into the battle. First, why should we carry out this global brand strategy is mainly forced by the situation of global economic integration. After joining the WTO, if you are from a market perspective, you can not now find a market not in the international market all over the world. They are all international markets. Prior to joining the WTO, some business executives told me that after the arrival of foreign enterprises, he was allowed to occupy the big cities and I went to rural areas. However, nowadays the Chinese market has become a part of the international market both in cities and in rural areas. Bangladesh is the world