当前,地市电视台不仅面临央视和省台的竞争,也受到新媒体剧烈冲击,在“内忧”和“外患”下,地市电视台真的会走投无路吗?本文作者认为,地市级电视台仍然承担着地方政府的宣传责任,短时间内不会被取代,若是主动探索生存之道,不断适应潮流的发展,以内容为王,立足于本土,不断创新和改革,完全可以在竞争中生存下来,而生存之道便是多方面融合。 At present, the municipal TV stations not only face the competition between CCTV and the provincial stations, but also suffer from the drastic impact of the new media. Under the “internal worries” and “foreign aggression”, will the TV stations in cities and cities really go away? In the opinion of the author, Level television station still shoulders the responsibility of public propaganda of local government and will not be replaced in a short period of time. If it proactively explores the way of survival and constantly adapts to the trend of development, the content is king and based on the local community, continuous innovation and reform can be completely competitive In the survival of the way is to integrate in many ways.