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市场竞争是商品经济的客观要求。如何在日益激烈的市场竞争中,使自己立于不败之地,以求得生存和发展?这是一切企业家都必须认真思考的问题。市场竞争,归根到底,不外乎两种形式。一种是价格竞争;一种是非价格竞争。所谓价格竞争,是指企业通过降低生产成本,以低于其它企业同类产品的价格,在市场上排斥竞争对手,达到占领市场的目的。而非价格竞争,是指企业采取价格竞争以外的措施,如提高质量、增加花色品种、保证交
Market competition is the objective requirement of commodity economy. How to make itself invincible in the increasingly fierce market competition in order to achieve survival and development? This is a question that all entrepreneurs must seriously consider. In the final analysis, market competition is nothing more than two forms. One is price competition; the other is non-price competition. The so-called price competition refers to the goal of occupying the market by reducing the production cost and lowering the competitors in the market by lowering the prices of similar products of other companies. Instead of price competition, it means that companies take measures other than price competition, such as improving quality, increasing variety, and guaranteeing