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如何上好一堂生动活泼的理论联系实践的“市场营销学”课?并把成功企业的实战技巧、案例分析引入课堂讨论之中,启发学生的智慧,以能解决问题为出发点。
How to get on with a lively and vivid theory to practice the course of “Marketing”? And the successful business skills and case analysis into the classroom discussion, to inspire students’ wisdom, in order to solve the problem as a starting point.