“追求利润,或许能让一家企业快速做大,但受使命驱动,或许才能让企业走得更远。”茅忠群对使命驱动有自己的看法。他工科出身,却对国学和传统文化情有独钟,并将儒家思想植入自己的企业文化;他子承父业,却另起炉灶改做其他行业。当同行都在做中低端市场你争我抢时,他创业伊始就将产品定位于高端市场;当同行因竞争激烈而大打价格战时,他不但不参与,还气定神闲地专注于新产品研发。企业做大后,不少投资人主动上门,劝 “The pursuit of profit may allow a business to grow rapidly, but driven by the mission, perhaps to make the business go further.” Mao Zhongqun on the mission-driven have their own views. He was born in engineering, but fond of traditional Chinese culture and traditional culture, and Confucianism into their own corporate culture; he inherited his father’s inheritance, but reinvent the wheel to do other industries. When the peer is doing the middle and low-end market, you are fighting for him. At the beginning of his venture, he positioned the product in the high-end market. When his colleagues fought a fierce price war because of fierce competition, he not only did not participate, New product development. After enterprises bigger, many investors take the initiative to come and advise