虽然今天的女性在职业平等、政治参与等方面都有跨时代的进步,唯独在大众传媒中,女性形象的再现多数被歪曲甚至被亵渎,传媒隐性的话语霸权已经成为女性走向全面解放的深层障碍。本文意在揭示传媒表述女性形象的四大话语特征,即强化传统的角色定型、制造“美女神话”误导价值观、以女性拟商品和漠视女性的社会贡献。 Although today’s women have made progress across time in terms of professional equality and political participation, the reproduction of female images in the mass media has been mostly distorted and even desecrated. The media’s hegemony of discourse has become the emancipation of women toward emancipation Deep obstacles. This article aims to reveal the four discourse characteristics of the female representation of the media by strengthening the traditional role stereotyping, creating “mythology” misleading values, and women’s social contribution to women’s goods and indifference to women.