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“我们的统计数据显示,在相对年轻一族的移动生活中,每个消费者平均拥有6.4个移动设备,每22个月就会与一个新的移动设备或者品牌供应商建立一段革命友情”近日麦肯真相研究所与麦肯全球电信业务在西班牙巴塞罗那举行的2013年世界移动通信大会上,共同展示最新的一项全球研究成果一“关于连接你的真相”。这项强大的定量和定性的在线研究覆盖包括美国、巴西、英国、德国、西班牙、南非、印度、中国和日本在内的九个国家的9000名受访者,以及除上述九个国家外,还有菲律宾、智利、埃及、挪威和瑞典在内的近20,000条在线讨论应答。“在全球范围内,一般普通消费者使用移动产品也就12年。”麦肯真相研究所全球总监Laura Simps0n表示,“这意味着,在移动领域,我们都还只是青年人。和大多数青年人一样,我们爱冒险和尝试新生事物。我们的统计数据显示,在相对年轻一族的移动生活中,每个消费者平均拥有6.4个移动设备,每22个月就会与一个新的移动设备或者品牌供应商建立一段革命友情。”
“Our statistics show that in the relatively young family mobile life each consumer has an average of 6.4 mobile devices and every 22 months will establish a revolutionary friendship with a new mobile device or brand provider” Recently, McCain Truth Institute and McCann use the global telecom business at Mobile World Congress 2013 in Barcelona, Spain to showcase the latest global research result, “Connect Your Truth.” This powerful quantitative and qualitative online study covers 9,000 respondents in nine countries, including the United States, Brazil, the United Kingdom, Germany, Spain, South Africa, India, China and Japan, as well as nine other countries, Nearly 20,000 online discussion responses, including the Philippines, Chile, Egypt, Norway and Sweden. “Globally, average consumer spending 12 years on mobile products,” said Laura Simpson, global director of McCann Erickson. “That means we are still just young people in the mobile space. Like most young people, we love to take risks and try out new things. Our statistics show that in the relatively young family of mobile life each consumer has an average of 6.4 mobile devices, with a new one every 22 months Mobile devices or brand suppliers to establish a revolutionary friendship. ”"