对青海省体育彩票的消费者及其消费行为进行的调查与分析表明,体育彩票的消费者以个体户和打工者为主。大多数消费者经济收入较低,购买体育彩票的能力也非常有限。但是,青海省的体育彩票市场具有一定数量的固定消费群体,只要加大宣传力度,改善经营策略,青海省的体育彩票市场必定会得到快速的发展。 Investigation and analysis of consumers and their consumption behavior of sports lottery in Qinghai Province show that consumers of sports lottery are mainly self-employed and migrant workers. Most consumers have lower economic incomes and limited ability to buy sports lotteries. However, the sports lottery market in Qinghai Province has a certain number of fixed consumer groups. As long as publicity efforts are intensified and business strategies are improved, the sports lottery market in Qinghai Province will surely get a rapid development.