“市场的竟争归根到底是产品质量的竞争”此一点已是大家的共识，对于一家贸易公司而言，由于其不生产有形的产品，其无形的产品──服务的品质优劣便成了决定其生死存亡的关键。正是基于以上的理念，我们珠海泛凌贸易有限公司自成立之初便制订了“树立服务名牌”的企业发展战 “The market’s competition is ultimately the competition of product quality.” This point is everyone’s consensus. For a trading company, because it does not produce tangible products, its intangible product, the quality of service, becomes Determine the key to its survival. Based on the above concepts, Zhuhai Panling Trading Co., Ltd. has formulated a business development battle to establish a service brand name since its inception.