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从1984年至今,海尔已经走过了31个年头。31年来,海尔不断与时俱进的推动自我变革,从一个濒临倒闭的小工厂,发展成一家世界级、全球化的集团公司。根据欧睿国际(Euromonitor)的数据,2014年海尔品牌全球零售量份额为10.2%,连续六年蝉联全球大型家电第一品牌。31年来,海尔按照每7年完成一次阶段性转型的步伐,共经历了五个发展阶段:名牌战略
From 1984 to now, Haier has gone through 31 years. For 31 years, Haier has been constantly advancing with the times to promote self-transformation, from a small factory on the verge of collapse into a world-class, global group company. According to Euromonitor, Haier’s global retail sales in 2014 accounted for 10.2% of the world’s total retail sales, ranking the first large appliance brands in the world for six consecutive years. In the past 31 years, Haier has gone through five phases of development in accordance with the phased transformation every seven years: brand strategy