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实训环节是市场调查课程教学的重要组成部分,有助于提升大学生实践能力。本文分析了当前应用型本科院校市场调查课程实训教学环节存在的问题,提出并探讨了市场调查课程实训教学的改进模式,并应用于实践中总结出该教学模式的成效。
Training session is an important part of the market research course teaching, help to enhance the practical ability of college students. This article analyzes the existing problems in the practical teaching of market research courses in applied undergraduate colleges, puts forward and discusses the improved model of market survey teaching, and summarizes the effectiveness of this teaching model in practice.