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近年来，国内企业界在ＣＩ设计的开发和导入过程中，形成了一系列令人瞩目的示范效应．这引起了理论界、设计界对ＣＩ作业过程中的管理问题的重视。本文着重探讨在ＣＩ作业过程中，引入计划─控制─计划管理循环的模式和具体方法。
In recent years, a series of eye-catching demonstration effects have been formed in the development and introduction of CI design by the domestic business community. This has caused the theoretical and design circles to pay attention to the management problems in the CI operation. This article focuses on the introduction of the plan-control-plan management cycle model and specific methods in the CI operation process.