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大别山旅游业正处在高速发展阶段,但是目前其广告宣传范围狭窄,宣传效果不佳。新媒体时代,大别山旅游要获得长足发展必须注重广告宣传的作用。可借助数字技术手段,克服传统媒介的不足,使大别山旅游广告宣传具有交互性、移动性、虚拟性及表现形式的多样性等特征,以满足数字化时代旅游消费者对于旅游信息的快速获取、交互体验、丰富生活趣味等需求。同时借助新媒体广告的宣传,塑造黄冈特色旅游形象,巩固提升黄冈旅游市场竞争力,以推动黄冈旅游经济的全面发展。
Tourism in the Dabie Mountains is in a phase of rapid development, but its advertising is currently narrow in scope with poor publicity. In the era of new media, tourism in the Dabie Mountains must pay attention to the role of advertising in order to achieve rapid development. It can overcome the shortcomings of traditional media with the aid of digital technology and make Dabieshan tourism advertisement publicity have such characteristics as interactiveness, mobility, virtuality and diversification of forms of expression so as to meet the rapid acquisition and interaction of tourist information for tourism consumers in digital era Experience, rich life and other needs of interest. At the same time with the advertising of new media advertising, shaping the Huanggang tourism characteristics, and consolidate the competitiveness of Huanggang tourism market in order to promote the all-round development of tourism economy in Huanggang.