过去,在大连电视台做广告只能找天歌,原来的天歌可以说是资源性的企业,是高效益、低风险的经营模式。“企业最终还是要走市场化,这是发展规律。”大连天歌传媒股份有限公司总经理袁缙村说。他回忆三年天歌传媒的转型初期,员工的心理上有很大落差,市场也需要重新开拓,市场包括公司目前的主营业务电视剧的销售和商演市场,困难重重。当时天歌的团队也进行了适时的调整,基本保留了原班人马,大家也都非常努力,一点一滴的积累让目前的天歌传媒重新焕发出了能量。袁缙村说:“大连广播电视台对天歌的转型的认可和支持,使得公司上下能放下包袱,顺利成功转型。” In the past, advertising in Dalian television station can only find the day song, the original day song can be said that the resources of enterprises, is a highly efficient, low-risk business model. “Enterprises eventually have to go marketization, which is the law of development. ” Yuan Jin Village, general manager of Dalian Tiange Media Co., Ltd. said. He recalls the three days of Tiange Media’s transformation. In the early days, there was a big psychological gap between employees and the market also needed to be re-opened up. The market, including the sales and commercial performances of the company’s current main business drama series, posed a lot of difficulties. At that time, the team of Tiange also made timely adjustments and basically retained the original team of people. All of us also worked very hard. The accumulated bit by bit let the current Tiange media rekindled its energy. Yuan Jincun said: “The acknowledgment and support of Dalian Radio and Television Station on the transformation of Tiange make it possible for the company to lay down the burden and successfully transform successfully.”