不景气绝对是一次机会美国科特勒集团米尔顿·科特勒对中国来说,全球经济不景气绝对是一次营销机会。因为发达地区市场需要具有新价值的品牌。而通过价值来塑品牌意味着“付出较少,得到更多”和“同样产品,花费更少”。你可以通过收购在发达市场上陷入困境的国外品牌,来导入中国品牌,获得发达市场的渠道,而让它不必听起来很中 The downturn is definitely an opportunity Milton Kotler of the United States Kotler Group For China, the global economic downturn is definitely a marketing opportunity. Because the developed markets need new value brands. And branded value through value means “pay less, get more” and “same product, spend less.” You can import Chinese brands and gain access to developed markets without the need to sound by acquiring foreign brands that are in trouble in developed markets