目前,国内电视媒体市场竞争日益激烈,如何制作出接地气的节目已成为地方电视台面临的重要课题,而将社会活动融入电视节目是电视台发展的必然选择。本文将以浙江省衢州市为研究对象,通过其“好水如歌·幸福衢州”百乡千村赛水赛歌活动的举办,具体分析如何将电视节目与地方活动进行融合。 At present, the domestic TV media market is increasingly fiercely competitive. How to produce a grounded program has become an important issue for local TV stations. To integrate social activities into television programs is an inevitable choice for the development of television stations. This article will take Quzhou City, Zhejiang Province as the research object, through its “Good Water Ruge Quzhou ” Baixiang thousand villages race competition activities, the specific analysis of how to integrate television programs and local activities.