尽管距离首款国产车型的下线还要至少两年时间,雷诺在华渠道布局的调整已然展开。4月1日起,东风雷诺营销本部总部长陈玮已接管原雷诺中国执行总裁陈国章的工作,再添雷诺中国高级总监身份,后者则前往日产北美工作,具体任职尚未公布。未来雷诺进口车与国产车将共用一套经销商网络,零售、渠道管理和市场推广均归即将成立的销售公司管理,雷诺中国作为特定机构将继续存在。这对产品线并不算丰富的雷诺来说无疑是明智之举,尽早整合渠道则 Although the distance from the first domestic models off the assembly still at least two years, Renault in China, the adjustment of the channel layout already started. Since April 1, Chen Wei, head of Dongfeng Renault Marketing Department, has taken over the former Renault China Chief Executive Chen Guozhang, adding Renault China as the senior director of the identity, while the latter went to Nissan North America, the specific office has not been announced. In the future, Renault imported cars and domestic cars will share a network of distributors. Retail, channel management and marketing are all managed by the sales company to be set up soon. Renault China will continue to exist as a specific agency. This is undoubtedly a wise move for Renault, which is not rich in product lines, as early as possible to integrate channels