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文化市场是市场体系的重要组成部分,是文化产业发展的基础。中国现代文化市场体系建设与改革开放进程相伴随,经历了四个发展阶段。建设现代文化市场体系,对促进文化发展方式转变、国家文化治理能力现代化、国家文化软实力提升具有重要价值,对增强综合国力、繁荣民族文化极具时代意义。加快建立健全现代文化市场体系,需要在立足国情,树立科学观念的基础上,着力加强市场主体培育、构建产品市场结构、完善市场机制及规则体系、健全要素市场。
The cultural market is an important part of the market system and the basis for the development of cultural industries. The construction of China’s modern cultural market system is accompanied by the process of reform and opening up and has undergone four stages of development. The construction of a modern cultural market system is of great value to promoting the transformation of the mode of cultural development, modernization of the national cultural governance capability and upgrading of the national cultural soft power. It is of great epoch significance for enhancing the comprehensive national strength and prospering the national culture. To speed up the establishment and improvement of a modern cultural market system, efforts should be made to strengthen the cultivation of market players, construct the product market structure, improve the market mechanism and rules and improve the factor market, based on national conditions and scientific concepts.